Body builders and other athletes love protein powder. The industry is booming; it’s huge. If you want to get into business and wonder what product you should sell, buy a store that sells protein powders and supplements. There are several niches to fill, accessories to sell, and a number of developments still to come. Synthetic powders are wildly popular, but natural proteins are improving too. Which type of powder would you sell?
What’s the Problem with Natural Protein?
Why do consumers often avoid this section of the supplement aisle? They heard that plant-based proteins are inferior to whey and casein, that’s one reason. Experts agree almost unanimously that whey is the best form of protein a body can take in powdered form. There is more of it scoop for scoop, and the body absorbs it more readily. Moreover, whey is complete; it contains all the amino acids a body cannot make naturally. When whey is shaken in a cup with water, it mixes smoothly and tastes good. In a blender with ice and fruit, you couldn’t tell the difference between a chocolate-flavored whey shake and a milkshake.
But whey is not tolerated by people who can’t drink milk. Some people can drink casein, some tolerate whey, and others can’t drink either one. A dairy-free solution is necessary. If one isn’t vegan, the best option now is an egg, but vegans are challenged to find a complete protein that doesn’t contain dairy, casein, or egg.
Many plant proteins are incomplete. They contain little protein compared with whey, egg, and casein and the body doesn’t absorb as much of it. Scoop some powder into a cup with water, shake it up, and the particles won’t dissolve. Your shake starts to resemble a cheap fiber drink, the kind that doesn’t taste like orange juice. How desperate are you to gain muscle? Well, maybe it tastes good even if the texture is bad — wrong again. This stuff tastes as bad as it looks. At least, that’s what consumers found in the past. A plant-based powder had to be blended with ice and fruit to be palatable and even then, the after-taste was often nauseating.
Some consumers persist; they want more muscle, better concentration, faster recovery, and they want to burn fat instead of muscle. They could visit an athletics store and find out about synthetic alternatives. These would probably taste really good and are easy to absorb. A few of the unflavored BCAA products are really affordable too compared with flavored or seriously hyped brands backed by sports and bodybuilding celebrities. But there is a catch — they aren’t natural.
Laboratory scientists have uncovered ways of creating proteins without extracting them from real sources. It’s bad enough that some products contain a mix of real protein and a lot of garbage like artificial sweeteners and flavors, but this is like playing around with cell modification. There is a lot of ethical baggage tied up in this subject. Athletes earning hundreds of thousands or potentially millions of dollars annually will frequently go to any lengths to achieve success in the here and now. They don’t worry about ten years down the road when their sports careers will probably be over anyway. If they can bulk up more quickly with man-made proteins, why not?
That’s the burning question, and science doesn’t have an answer yet. Anything new has to be watched closely and patiently in order to gather data over extended periods of time. Scientists will need years to determine the side effects of using synthetic protein to increase muscle density, improve recovery, enhance mental focus, improve moods, increase energy, and prevent a catabolic reaction. They already know the risks involved in taking PEDs which increase testosterone while also increasing risks related to heart disease, loss or growth of body hair, organ failure, fertility issues, and more.
Natural Is Better
Eating real food is the most natural way of eating protein. Building muscle competitively, however, is an unnatural pursuit; the body wasn’t designed for this purpose. If one is going to pursue bodybuilding, he needs an unusual amount of protein to make it happen. In this case, natural proteins aren’t as risky as synthetics. They taste good and don’t contain as many fillers. There are options for all tastes and allergen-free varieties like this website, plus raw, organic, vegan, Paleo, and non-GMO products reaching a huge audience worldwide.